Challenge: Bring a brand back from the dead. Build a social-first campaign that emphasizes the roots of the brand’s story, but also modernizes it to appeal to the modern day consumer. Find out how the brand will incorporate AI as a tool or for fun.

Insight: Studies show nostalgia boosts consumer spending by up to 17%. There are more digital creators than ever before — streamers, podcasters, bedroom musicians, and tinkerers. They all have one thing in common: they’re overwhelmed by gear options, and they want a trusted source to guide them.

Idea: Bring back Shaquille O’Neal not just as a face, but as the force resurrecting the Shack for a new generation of makers.